In a strong competitive environment. differentiation from other manufacturers is essential to ensure the flow of sales and the increase of turnover. Advertising can differentiate the offer of the economic organization from similar products obtained by competitors. The objective of the paper is to identify the effects of advertising on the purchasing behavior of dairy products. https://www.diegojavierfares.com/bargain-Merlin-the-Magical-Wizard-Boys-Costume-special-save/