In Germany. over 60% of people use YouTube as a search engine and watch explainer videos or tutorials at least occasionally. Two studies were conducted to determine how explainer videos can be optimised to promote sustainable minority behaviour such as voluntary carbon offsetting. A typical way to present information in explainer videos is by using exemplars (the “meet Bob” trope). https://www.markbroyard.com/special-pick-igora-vibrance-6-0-dark-blonde-natural-supply-best-super/